Identity != Identical
Identity != Identical

Identity != Identical

KRINO for 15s or less showcase

What does it mean to be human in a data-driven world?

Everyone is tracked. Whether we want it or not. Whether we use digital devices or not. During most of our daily tasks we generate data: accessing a subway, taking money from an ATM, walking close to a security camera. Even when we are doing nothing, an algorithm is calculating – for example – the elapsed time from our last access to a website to email us a “special offer”. But what can algorithms see about people they are profiling? And what about humans? How do they perceive the same data? Can data inspire stories, feelings or emotions? These are the starting points of our project.

Thanks to 15s or less showcase promoted by Umanesimo Artificiale, we had the opportunity to elaborate on this  complex topic in a rather unusual way: 50 Instagram stories for you to get involved in finding an answer together with us!

Data are constantly collected and used by companies to create our profile, in order to bring us the best suggestions, the optimal user experience.

We aimed at investigating which kind of associations humans could establish with the very same data. We tried experimenting on ourselves and challenged the audience during the showcase: what we discovered is that we – as humans – see and develop stories. We constantly make an effort to attribute identities to identical profiles.

Our digital traces are part of us, they help us know, understand and process our identity but, as it often happens, the whole is not the sum of its parts.

Being human in a digital world means embracing new, different facets of ourselves: by gaining awareness of our data, we have the opportunity to focus on our non-identical identities.

Here are some articles, videos and initiatives that  may interest you so to get  further insights into the impact data have on our identities:

#identitynotidentical has been our way of showing the clash between profiles and narratives, between algorithmic  and human contexts.

Should you have any questions or want to share with us your personal take of the concept of being human in a digital world, you can get in touch with us through our Instagram account @krino_org or by dropping us an email at!